National Cycling Conference – in Reading!

Reframing the message: local campaigning conference

Cycling UK and Reading Cycle Campaign invite you to join us on Saturday 14th November in Reading. Come together in person and connect with others who are trying to make cycling better where they live.

With expert speakers and interactive workshops, you’ll come away with the skills to communicate with confidence.

When: Saturday 14 November 2026, 10:00–17:00. Arrive from 09:30 for tea and coffee, we’ll get started at 10:00. Includes a packed lunch.
Where: Reading Civic Centre, Bridge St, Reading, RG1 2LU.
Travel: 10-minute walk from Reading train station. Bike parking available at the front of the building and other areas nearby. Closest car park is Holy Brook Car Park on Bridge St (this can get busy on Saturdays).
Cost: free to attend; voluntary contributions to help cover costs are much appreciated.

Highlights include:
* Keynote address
* Interactive workshops on reframing the message, led by experienced facilitators from Cycling UK and partner organisations
* A panel discussion on having better conversations about cycling featuring campaigning, communications and behavioural change specialists
* Learning from successful local campaign groups from across the UK and Ireland, sharing practical lessons and real-world experience

Plus Breakout sessions covering:
* Working effectively with the media
* Influencing and communicating with local councils
* Adapting campaigns to change and devolution

Please join us if you are interested in building broader public support for cycling. You’ll leave with practical skills, fresh perspectives and new connections to help strengthen cycling advocacy.

Places are limited, so early booking is recommended – please register here:
https://www.cyclinguk.org/event/reframing-message-local-campaigning-conference